THE FIRST PIECE I EVER MADE. I WAS STANDING AT ZERO WHEN I MADE IT.
Every brand has a first product. Mine wasn't drawn up in a boardroom. At 50 I was holding a handful of broken pieces and a choice: stay down, or build something indestructible out of what was left. The Ground Zero Cap is what I built first.
I wear mine as a reminder of where it started. The people who wear theirs tell me it means the same thing—it marks the day you bet on yourself.
Product Details:
Structured flat-brim snapback that holds its shape
Adjustable snap closure—one size fits most
Signature embroidered Dead Inside logo
Multiple colorways to match whatever you're building in
